Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness

It seems logical that performance is maximized when a business produces a creative marketing strategy and achieves marketing strategy implementation effectiveness. However, cultural tensions and resource competition may make it difficult, or impossible, to achieve both. Contingency theory suggests that market and/or firm level influences may exist that make one or the other more important. Thus, it is important for researchers to investigate those conditions so that we can provide managers with guidance regarding where to allocate their resources. The study reported in this article assesses the impact that environmental conditions and business unit strategy have on the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. We discuss implications for managers and scholars.     

The effects of reconstruction finance corporation assistance on Michigan's banks' survival in the 1930s

We examine the effects of the Reconstruction Finance Corporation's (RFC) loan and preferred stock programs on bank failure rates in Michigan during the period 1932–1934, which includes the important Michigan banking crisis of early 1933 and its aftermath. Using a new database on Michigan banks, we employ probit and survival duration analysis to examine the effectiveness of the RFC's loan program (the policy tool employed before March 1933) and the RFC's preferred stock purchases (the policy tool employed after March 1933) on bank failure rates.     

A multi-stage race model with strategic interaction: An agent-based simulation approach

We consider a multi-stage race characterized by technological uncertainty and winner-take-all stakes. A number of studies have found that players in such a race tend to behave strategically by adjusting their effort levels according to their relative ranks. The aim of the present study was to examine the dynamics and the results of such interaction. For this purpose, we employed an agent-based computational approach that enabled us to better understand the dynamics of a race, particularly those in which players exhibit heterogeneous behaviors. The results found that strategic interaction decreases the total cost but also results in delaying the completion of a race. Also, it was discovered, larger budgets rather than strategy differences have more significant effects on the probability of players winning a race. Finally, our study suggested that early preemption is an effective strategy that can improve the probability of winning races substantially.     

Assessing the broadband gap: From the penetration divide to the quality divide

Only some years ago the analysis of broadband diffusion was focused on who had an Internet connection and who did not. Now, the relevant questions are: how good is it? How fast? And, how fast is fast? Thus, the broadband gap can no longer be seen as a penetration divide. It is becoming more and more a quality and capacity divide, and therefore, a divide in the range of services people can access and use. By means of the Broadband Quality Score—an index that combines three key performance parameters for the quality of a connection (upload and download speeds, and latency)—Japan is found to be the only country of the 42 countries studied currently prepared to deliver the quality required for next-generation web applications over the next 3 to 5 years.     

Types of technology

Technology is a concept rife with confusion. Here, I argue that technologies can be distinguished as a combination of type of producer and an idealized artefact life history. Using this definition, a number of technologies are identified. The first technology historically, in the Protostomes, was the production of individual or family dwellings. Next came objects such as spider webs for trapping prey. Stigmergy followed, with the social insects, as a collective endeavour to construct a mega-structure using simple rules of accretion. Some birds and primates began to make tools, or simple technological objects whose function is closely related to their form. Humans are distinguished by their ability to make machines. Traditional technology took place once people voluntarily organised into groups with specialised knowledge to produce more complex objects and structures. Monumental objects like ceremonial pyramids came with the command economies of the early agrarian societies, which also resulted in a new category of artefact, the network. Finally, with modern civilizations came ad hoc accretion, or population-level adding-on, to make truly complex technological systems. Developing a theoretical framework within which artefacts, production processes and ways of interacting with them are identified should help the study of technology to become more scientific.     

The place of the family in tourism research: Domesticity and thick sociality by the pool

This article is concerned with the place of the family in tourism research. In an attempt at situating tourism theory, three discourses of tourism are examined in order to see what kind of articulations of the familiar they epitomize. This article is also concerned with developing theoretical constructs that are sensitive to the familiar character of tourism. Making space for the family in tourism research requires the reappraisal of domesticity and thick sociality in tourism. The article makes references to research on mass tourism in Menorca to discuss the implications of the re-socialization of tourism theory. The idealized notions of the nuclear family that are formed and performed on coastal resorts are contrasted to the complex realities of family life.